The study involved 198 preschool-age children and examined their exposure to Disney princess media and toys. The researchers then considered if there was a relationship between exposure to Disney princess items and gender-stereotyped behavior.
If you have a daughter of preschool age, this is probably the study you have been waiting for for years. I think most of us parents have wondered if all the princess-saturated media and toys actually have an impact on kids, particularly girls.
From this study, it looks like the princess culture does seem to have some impact on girls and boys behavior. The more girls and boys interacted with princesses, the more likely they were to exhibit female gender-stereotypical behavior a year later. So this means girls acted in more traditional female ways (e.g., avoiding getting dirty, avoiding risks), but boys did too. Of course, the impact on boys was less dramatic because they had less interaction with princess items.
Of course, the irony of this study is that what we in our American culture value in one gender is not what we value in the other. Culturally, we try to encourage girls to think outside the "girly" box. Many parents want their girls to take more risks and avoid falling into the stereotypical passive female role. While hypermasculinity still reigns, we as parents try to foster a softer, more caring boy mindset.
So it seems, that while the princess culture represents what we want girls to avoid, it illustrates the gentler side we want boys to develop.
So what is a parent to do? Ban all Disney princess items from your home? As in all things parenting, moderation is usually the key. It's helpful for kids to play with a variety of toys and crafts, not just character-themed items.
I think it's also crucial to really understand your particular child's personality. Was your daughter a "girly girl" from the start or did you see an increase in female-stereotyped behaviors as she was exposed to more princess culture? Does she seem to copy the poses or behavior of princeses in a way that you don't want to support? Ask her what characteristics of the princesses she really likes? Is it just their appearance or something else about them. The same could be said for boys. Is your son really bought into the hyper-masculine "tough guy" role or did this increase as he was exposed to more media that supported this role?
As KJ Dell'Antonia smartly points out in her New York Times article, it might be helpful to point out to girls the characteristics of princesses that do not conform to the gender stereotype. For example, illustrate how some of the princesses are very active in deciding their own fate, or how they use their intelligence to get out of a difficult situation.
One aspect of the princess culture that this study did not particularly address is the emphasis on appearance and the sometimes sexualized poses of princess characters that is seen. While these aspects are sort of wrapped up in the overall princess culture, it would be interesting to see if these particular characteristics were adopted more by girls who have a lot of princess interaction. I think most parents would not want to support media or toys that put forth the image of women being only valued for appearance. This I think could be the rallying point for parents of both boys and girls. I think most of us would agree that our adult culture emphasizes appearance and sexualization enough already, our children, both girls and boys, do not need to be inculcated into a culture of devaluing women at a young age.